Search engine optimisation
Technical SEO
Strengthen crawlability, indexation, speed, structured data and the technical signals that support sustainable rankings.
Search opportunity map
Technical SEOInteractive⌕Crawl
Built around this pageCrawl → Index → Render → Speed
Search engine optimisation / Search opportunity map
Technical SEO with enough depth to scope the work.
This is not a standalone checklist. The scope depends on the business/user problem, current setup, competitor or alternative context, and the evidence available after implementation.
Reason to consider it
Crawling, indexing, duplicate URLs, speed or site changes are preventing useful pages from being discovered reliably.
Inputs before implementation
Crawl paths, status codes, canonicals, robots/sitemaps, duplicate URLs, structured data, page speed and indexation evidence.
Actual specialist work
Prioritise fixes by affected pages/business impact; document redirects, canonical/indexing changes and validate after deployment.
Working output
A technical issue register with affected URLs, priority, fix and verification status.
Evidence, not decoration
Resolved crawl/index issues, search-console evidence and organic landing-page continuity.
DECISIONS BEFORE EXECUTION
The questions that shape this work
Search opportunity map
Platforms & tools used where relevant
Tool choice depends on access, campaign scope and the evidence needed. Tools support the work; they do not replace analysis.
- Search Console
- Screaming Frog / crawler
- PageSpeed Insights
- Lighthouse
- Schema validators
- Server / log checks when available
Part of a wider capability
Technical SEO works best when it supports a clear business objective.
This specialist service sits within Search engine optimisation. We can scope it as focused work where appropriate, or connect it with other channels inside a personalised growth plan.
Discuss the right scope