Search engine optimisation

Keyword Research & Strategy

Find the search terms, audience questions and commercial opportunities that should guide your SEO roadmap.

Discuss this requirement Back to Search engine optimisation

Search opportunity map

Keyword Research & StrategyInteractive

YOUR OPPORTUNITYSearch demandWhat Google can understand and surface

COMPETITORSERP competitorsWhat visible competitors cover better

DECISIONPage mappingWhat we improve first

Built around this pageBuyer intent → Search demand → SERP competitors → Page mapping

Search engine optimisation / Search opportunity map

Keyword Research & Strategy with enough depth to scope the work.

This is not a standalone checklist. The scope depends on the business/user problem, current setup, competitor or alternative context, and the evidence available after implementation.

WHEN THIS IS USEFUL

Reason to consider it

Search demand is broad, pages target overlapping terms, or the team does not know which queries have commercial value.

WHAT WE EXAMINE

Inputs before implementation

Existing rankings, Search Console/analytics data where available, product/service language, location intent, SERP types and competitor keyword/page coverage.

WHAT WE DO

Actual specialist work

Cluster queries by intent, map them to existing/new pages, separate research from supplier/manufacturer/local intent and prioritise by business value.

WHAT YOU RECEIVE

Working output

A keyword-to-page map, intent groups, content priorities and measurable target themes.

HOW WE REVIEW IT

Evidence, not decoration

Relevant visibility and qualified organic visits by intent/page—not raw keyword count.

DECISIONS BEFORE EXECUTION

The questions that shape this work

01Which search intent deserves a page?

02What do visible competitors answer or prove better?

03Which change can improve relevance without creating duplicate/thin pages?

Search opportunity map

Platforms & tools used where relevant

Tool choice depends on access, campaign scope and the evidence needed. Tools support the work; they do not replace analysis.

Google Search Console
Keyword Planner
Google SERPs
GA4 landing-page data
Competitor SERP review
Spreadsheet / keyword mapping

Part of a wider capability

Keyword Research & Strategy works best when it supports a clear business objective.

This specialist service sits within Search engine optimisation. We can scope it as focused work where appropriate, or connect it with other channels inside a personalised growth plan.

Discuss the right scope